About the project "MEAT FROM POLAND ON ASIAN MARKETS"

About the project

For years, UPEMI has been consistently implementing promotional programs in promising Asian markets, building a strong and recognizable brand of Polish pork, beef, and poultry. The projects focus on strengthening Poland’s image as a reliable and modern producer of high-quality meat that meets strict safety and traceability standards. Information campaigns build awareness of the “Meat from Poland” brand as a synonym for European standards, stable supplies, and a transparent production chain.

UPEMI’s activities include participation in trade fairs, B2B meetings, cooperation with importers and opinion leaders, and presentation of the culinary qualities of Polish meat through workshops and cooking demonstrations for distributors and HoReCa representatives. The common denominator of the projects implemented in Asia is building long-term business relationships, increasing exports, and consolidating Poland’s image as a reliable partner that meets the expectations of the most demanding markets.

UPEMI is currently carrying out promotional activities in the Philippines as part of the project ‘Polish pork and beef on the Philippine market’. We are focusing on strengthening the position of Polish meat in one of the most promising export markets in South-East Asia. The aim of these activities is to build recognition of the “Meat from Poland” brand as a guarantee of European quality, high safety standards and stable supplies. The campaign highlights the strengths of the Polish meat sector – modern production, full traceability and competitive pricing.

The project involves information and promotional activities targeting importers, distributors and representatives of the processing and HoReCa sectors. These include organising a seminar, B2B meetings and communication in trade and digital media. A key element will also be a cooking demonstration during the seminar, showcasing the practical uses of Polish beef and pork and highlighting the culinary qualities of our meat.

The aim of the campaign is not only to increase exports, but above all to build lasting business relationships and strengthen Poland’s image as a reliable trading partner.